In today’s episode we talk about email marketing and how you can start today FOR FREE with a Mailchimp account!
SIGN UP FOR A MAILCHIMP ACCOUNT -> Sign Up Now
Keegan 0:01
Welcome to episode number 45 of the Divi Addicts podcast where today, we’re talking about why you need email marketing, and how to get started for free. What’s up, everybody? Welcome to the Divi Addicts Podcast, where we’re bringing you the latest news from TV, as well as tips and tricks to take your WordPress website to the next level.
Keegan 0:31
So there’s a huge reason why you do need email marketing. And you know, in the world of social media, where today, you know, platforms like Instagram are hot platforms like YouTube, LinkedIn, they’re super popular right now, people are getting amazing engagement, and people are getting, you know, some really good results from those platforms. And this is not to deter you from using those platforms, you should be using those platforms. But the correct way to do this to where you own the audience is to send them back to your website, or ultimately get them signed up for your mailing list.
Keegan 1:06
I know that seems a little bit, it can be a little complicated, it can be a lot of work. But you need to be thinking about this in your marketing plan, you need to figure out a way to capture emails, so that you can directly connect with the people in your audience. If something happens, you know, let’s say you’re you know, you take it back a few years ago, and you think about the fine platform, six second videos highly engaging, and a lot of people that pocket did really, really, really well on fine, and then fine disappeared. And some people were able to transition onto different platforms, you know, whether it be Snapchat or Instagram stories, but a lot of people fell into obscurity because they did not own their audience, they were they fell victim to being our victim to the platform.
Keegan 1:51
And I’m here to to help you get started with email marketing. And that’s one of the main reasons why you want to make this a part of your plan. And there’s an easy way to do this for free. That’s with MailChimp. MailChimp is really one of the most popular email marketing platforms because of its free plan, you know, you can jump over to mailchimp.com. And you can sign up pretty quickly. So if you go onto their Pricing tab, you’ll see that they offer a handful of different things, you know, and that there’s a, there’s a free plan, you can get your business started, there’s no automations. But you’re free up to 2000 subscribers or 12,000 emails per month. With multiple users, you get email and chat support for the first 30 days. You can do email campaigns, you can do all kinds of things. You know, in the free version.
Keegan 2:49
You’ve got Facebook ads, you’ve got mono, Mark marketing automation, but you’ve got some really good things in the in the free version segmentation, a B testing, you’ve got a lot of things going. And so I would highly recommend, even if you don’t have the plan fully set up yet, go and get the free plan. It’s easy to set up. And then there’s tons of resources to get going on it. You can do platforms, you can have things inside of your WordPress platform, you know, whether it’s Gravity Forms, or just a regular embedded MailChimp form to get people to sign up. And then you start collecting those emails. And you can send messages out to them, whether it’s your blog post RSS feed, or just a Hey, I hope you’re having an awesome Sunday. We just did that today to our mailing list.
Keegan 3:39
So highly recommended, and you can link to it from your social channels. That way people can stay directly in touch with you regardless of what happens on these platforms. It’s very, very simple. Just go to MailChimp com sign up, we’re gonna drop the link down in the show notes. That’s a quick and easy sign up for you can get it going. There’s a great mobile app. And it’s one of those ways where you will truly Own your audience and you can scale so highly, highly recommended. And it’s definitely the reason why you need to have email marketing as a part of your plan.
Keegan 4:15
There’s a ton of different things if you use Divi, or there’s a there’s a plugin called Bloom. And bloom is incredible. it directly connects with MailChimp, and it will allow you to create some pretty cool pop ups on your Divi website. And that’ll allow you to collect emails and just go directly to your audience. So there’s not a whole lot else to really say about this, other than you should really go out there and get started. Create your MailChimp account, download the mobile app, build in some campaigns start playing around with the platform and get used to it. I think we spend 10 bucks a month on ours or 11 bucks a month.
Keegan 4:54
It’s very affordable if you decide to go with anything other than the free version. But if you want to do free, you’re good for For a long, long time, you know, so highly recommended. Go ahead and sign up, check the show note links below and let us know jump over to Twitter like we always say have a conversation with us at Keegan Lanier Media Follow us and let us know what you think about this episode or any other topic in WordPress.
Keegan 5:21
We hope you have an awesome week. You know, we’ll be right back here next Monday, dropping another episode of Divi Addict, where next week we’re going to be talking about how you can use Divi to make money. We hope you have an awesome week again and we will see you next week.
