7: Simplify and Clarify Your Message
In this episode we discuss finding your ideal client, why you shouldn’t say yes to everything and so much more.
Learn about creating systems for your web design business > https://www.keeganlanier.com/joshhallco
Simplify your message and make your client the hero > https://wesmcdowell.com/launchpad/
All right, y’all. Welcome back to another episode of the podcast. Today we’re talking all about simplifying and clarifying your message. So we’re going to talk about why it’s so critical to simplify your message. We’re going to talk about, you know, just this, how important it is to know who you’re serving and know how you’re serving them. And so before we jump into the conversation today, I did want to mention my good friends over at Divi space, you can find the link in the show notes to all of their amazing WordPress and Divi products. They’ve got Divi switch, Divi page builder or page builder everywhere, they’ve got so many custom WooCommerce, plugins, just some really incredible things plus some courses and some different themes, and lifetime memberships and all the great things that help make your life as a developer of Divi so much easier. So that link will be in the show notes.
But enough about that, let’s get into the episode and answer the question or talk about how important it is to simplify and clarify your message to your clients. So you know, it’s so critical to simplify the message because if you don’t you risk confusing people before they ever even take the second to really contact you. And that can be obviously a massive detriment to your income. So you want to make sure that you don’t over talk, you don’t go too technical, you don’t speak above their head, you don’t just bombard them with information that they don’t need. It’s really important to simplify, really, really critical. Because you know, think of yourself as a consumer, we all have limited, limited capacity to really pick out marketing messages, because we all get so many of them every single day.
So you want to think about yourself as the consumer of your own product. And if you were the consumer, would you want to hear everything that you’re currently saying that’s a critical question, you have to answer that for your business for your offering for all of that. And then you above all else, you want to go and find your ideal client. So clarifying the message in you can’t have clarity to that message. If you don’t know the picture, perfect version of the person you’re trying to serve. And you have to have that person or else you’re going to say yes to everyone. And you really don’t want to say yes to everyone or every thing. You know, find what you’re good at. And get really good at the things that you enjoy doing. Or that you can easily outsource. And don’t say yes to everything.
That is a major, major, major key, you know, get extremely good at the things you can do to serve the clients that you enjoy working with, and who have a need for what you’re offering. It sounds so simple. And when you take it back and you just analyze it from a high level, it is that simple. But oftentimes, whenever we start to put things into play into practice or into play, we overcomplicate them ourselves. So get really good at the things you like to do. Don’t say yes to everything and make sure you know who your ideal client is. And then one of the big keys that I’m going to leave you with here is treat every single client like a relationship, screen them, make sure you’re a match, you wouldn’t go into a relationship with just anybody.
Don’t go into a business partnership with just anybody you want. Like pretend that you’re going to be in this for 2, 3, 4, 5, 10 years. And make sure that they’re number one, your ideal client. There’s someone you want to work with and someone you can serve. Make sure that the things that you’re going to do for them that you can do really, really well and that you’re going to meet the expectations they have for you. That’s absolutely critical. And don’t ever forget that it’s your business. It’s your business, control it and build a business that fit your life. Not one that consumes. You know that sounds. It sounds really cliche. It sounds extremely cliche as the words come out of my mouth, but it’s so unbelievably true. You want to you
A lot of us get into this game into the side hustle game or into the solopreneur entrepreneurial life so that we can have freedom, freedom from location freedom of schedule to work, not have the boss breathing down our necks telling us we need to be in the office from eight to five, even though we don’t have eight to five work, or that we need to clock out at five, even though we still have two more hours of work, you know, all those things. It’s your business, control it. And by controlling that, I mean, pick the people that you’re one that you want to work with, screen them, treat them like a client or treat the clients like a relationship, make sure that it’s a good fit, and make sure that you can serve them well. Otherwise, the business will run you it will control your life, it will consume your life. And it will put you in a position where you no longer enjoy the thing that you have been driven to build.
And that’s a that’s not a great place to be and not a place that I want you to be. So I hope that this is really kind of brought a few super good points to you to help you simplify and clarify your message. And there’s so many practical things out there and places you can go to learn how to do that. Three things that come to mind.
Number one is my weekend website free course that you can find at the academy which will link up in the show notes.
Number two is Josh Hall, co Josh halls web design business course specifically, his web design. Web Design business course, is something that I’ve taken and it’s one way that helps you simplify and have a true path for your business.
And the third one is West McDowell was profitable website Launchpad. That course money well spent, trust me, Wes is the I just so incredible at simplifying the message, not over complicating things and getting directly to the point, you can help you with that as well. And again, I will link his course in the show notes below. So I hope this has helped you in some way. If it has, you know the drill re you know, go and make sure that you leave a good review on the podcast. Go to the link that’s also in the show notes for this episode at our site. That’s Keegan linear.com/E7. And this would be episode number seven. So Keegan Linear com/E7 and you will find this episode. Leave a comment. Let’s start the conversation. Let’s keep this thing rolling. And let’s talk about how you’re working to clarify and simplify your message. I hope you have an awesome day. We’ll see you in the next episode.