98: How To Answer The Question.. How Much Do You Charge For A Website?
In this episode, I arm you with the only answer to the question “How Much Do You Charge For A Website?”
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In today’s episode, we’re gonna arm you with the proper answer for when someone asks you, how much do you charge for a website?
What’s up Divi addicts? In today’s episode, we’re just chatting, we’re going to talk back and forth about that question, you know, you probably got it 100 times if you’ve been in the game for a while. And if you’re just starting, trust me, you’re going to get this question more times. And you can even imagine, it’s just you’re going to be in a regular conversation with somebody, and then you’re barely going to scratch the surface of what they’re trying to accomplish, they’re going to ask you, how much do you charge for this website? Like, how much will it cost? Can you give me a quote? Well, that’s I mean, that’s like walking onto a car lot and saying, How much for any of these cars? Like should you expect them to all be the same? Of course not, you know, if you get a Toyota Corolla, you can’t expect that that’s going to cost you the same as a Mustang GT or a Lamborghini. Like they’re different, right?
So the answer and I hate giving the answer is always well, it really depends on let’s talk about what goals you’re trying to accomplish. And that’s where you almost answer a question with another question, you really have to fully understand what it is that they’re trying to accomplish and what their expectations are going to be. If you’ve been through the process of working with a client, doing project management, and trying to ultimately develop a website, you know exactly what I’m talking about, it can be a little bit tough to try and get someone to wrap their mind around what they’re really trying to do not just conceptually, like very big, big picture, but like, what is the final goal.
So many people say, I like this person’s website, and I like that person’s website, but they don’t think about the conversions. Maybe the people who design that website, were, you know, they were building it specifically for that company, and what their goals were, and those may not align with the company that you’re working with. So it’s really important to get all of the data, all of the information from your client upfront, before you quote, before you ever take this first step, you have to know exactly what they want to accomplish.
And so that’s where I always start projects off with a kickoff call, you know, and it may be a collection of emails, it may be a phone call, and maybe a video Skype, and maybe I was going back and forth for a little while on Facebook Messenger. I like to be pretty flexible and go to where the clients really like to communicate. I’m pretty, pretty easy going when it comes to that stuff. So I like to have that conversation in a way that makes them feel the most comfortable. But always get all the information, you know, what do they plan to accomplish with the website? Where are the games in? I mean, the holes in their game? You know, how, what kind of opportunities do they have? What are their clients? Like? Where are their clients? You know, are they tech savvy? Are they not tech savvy? Well, do they spend a lot of time on Facebook? Or they may be more Tik Tok, Instagram? You know, is that the demographic they’re going after.
And all those things really matter when you’re building a website, from design and style, to to the calls to action that you want to do? Just all of those things play such a big piece in collecting and planning for a website. So when someone asks you, you know, how much is this going to cost? Unfortunately, 99.9% of the time, I really say it depends, let’s talk, let’s have a conversation. That’s the easiest way to answer that question. And then you can really begin to move forward and get to what they really want to know is, if I’m trying to accomplish these things, how much will it cost? That’s really the question. So you’ve got to get to the middle ground, you’ve got to figure out what their expectations are. And then that’s when as a as a web designer, as a developer, as a good business partner. And as a project manager, we really have to go to work to figure out, this is what they want to accomplish, but their budget can only get them halfway.
That happens a lot. You know, and if it’s the case where the budget they have can get you all the way to the end, that’s amazing, but it’s very rare. So most of the time, people will want to get it for the cheapest that they possibly can which who doesn’t want to not spend more money than they have to of course, obviously that’s the most common sense statement could possibly make everybody wants to save their money and not give it away.
But the key here, and the biggest thing that we have to do is understand that we have to be flexible and we have to ultimately give the client what they want. And so we can do a few things when it comes to the actual website build and somebody says how much does it cost? How much will you charge? Okay, let’s talk about Your needs for endless talk about your budget, you know, so let’s let me not give you a $10,000 quote, whenever all you can spend is 2000, you know, maybe we spend the next year, building your site and stages, we do a phase one, that’s $2,000, then you go out there and you know, we get a minimum viable product, like just the MVP to sites out there, it’s meant to convert, but it’s not, it doesn’t have all the bells and whistles.
Then, you know, later down the road, once they’ve seen and you’ve you develop that working relationship with them, they trust you, they know that you have their best interests at heart, they know that you’re easy to work with, and that you’re going to do the things that you say you do. And that’s a very important piece. If you say you’re going to do it, you have to do it. And then you continue to build. And ultimately, you can make the money maybe over a year, you can make the money off of that site.
So to wrap this whole thing back up, I went off on a tangent there, but that’s okay, because it’s good information. Ultimately, when someone asks you, how much do you charge for a website, my initial response is always, let’s talk. Tell me what you want to accomplish. Let’s talk about your ultimate goals, then, then we can talk about how much this is going to cost and I can give you a range. And then from there, we’ll continue to dive in.
And we’ll dial everything down to more detail and more detail. And just keep getting finer and finer, until we ultimately have pretty much exactly what they want exactly the plugins we’re going to use the platforms we’re going to use the you know, if they’re doing payment processing, we know who we got to integrate with. If they’re doing courses online, we know which LMS program we’re going to implement if they’re doing memberships, you know, we can do all the research based on the needs. Because even our membership sites are not the same. And that’s just, that’s the most basic way is to go and just ask, what do you want to accomplish, and then we can give you a quote.
So before we get out of here, I just wanted to pop in real quick. Thank you for being here for another episode and ask that you know, wherever you listen to this podcast, if you could just take a second to share it out to anybody you know, that may really get a lot from this podcast and leave a review if you really enjoy what we’re doing here. If it brings you some value. Just Just know leave a review and let us know what you think good, bad, indifferent. Doesn’t matter as long as it’s on us. So we appreciate you being here and we’ll catch you in another episode of the Divi addicts podcast next week.